Published April 19, 2025
The Truth About Zillow Estimates (And What to Use Instead)

In today's real estate world, tools like Zillow's Zestimate have made it super easy to get a quick idea of what a home might be worth. But while Zestimates are handy, they aren't always spot-on. That's why having a realtor do a Comparative Market Analysis (CMA) can be a game-changer.
Zestimates use data like public records and recent sales to guess a home's value within the general area. They don't know if you've just remodeled your kitchen or if your neighborhood has some unique charm that boosts your home's worth. Zillow makes their guess based on the generalized sale prices within the surrounding neighborhoods.
This is where a realtor steps in.
Using a CMA digs deeper. I look at similar homes, consider any upgrades you've made, and factor in the tone of the current market. This means you get a more accurate picture of what your home is really worth.
Plus, working with a realtor means you get more than just numbers. I can help with pricing strategies, marketing your home, and even negotiating offers. It's a level of personal service that an online estimate just can't match.
So, while Zestimates are a good starting point, they're not the whole story. If you're thinking about buying or selling, let's chat! You can reach me at craig@storyhomegroup.com or check out my website at https://craig.storyhomegroup.com. I'm here to help you navigate the real estate world with confidence and ease.